Now know about services provided by Digital Marketing.

• Search Engine Optimization
• Search Engine Marketing
• Content Marketing
• Social Media Marketing
• Email Marketing
• Mobile Marketing
• Website Marketing
• Google Marketing
• Video Marketing
• Blogging
• Online Reputation Mangament

Digital Marketing Strategy

Fundamentals of Digital Marketing shows how it can be applied. CADD NEST DMA introduces best digital marketing strategy. Digital marketing strategy means that we must have a plan before we execute our digital marketing advertisement.

Planning & Understanding the market.

Always remember to plan everything about your digital marketing compaigns and do a proper market research for your business. Use Google Digital Marketing tools for it like Google Trends, MarketFinder and some others free tools for marketing by Google. See Google Free Tools For Marketing

Write your goals

So what exactly for you want to start digital marketing.  You want brand promotion or conversion or leads or reach or another goal. Write it down now. 

Know your budget

What is the total amount you want to use for your whole digital marketing. Customize your Google Ads Plan and Social Media Advertising Plans according to your budget. For example, Annie has a coffee shop ,she wants to promote her business locally in her area and has got only Rs.2000/-. Now, according  to her budget she can run ads on Google and Social Media only for 1 or 2 weeks.

Plan your Google Ads

You know your goals and budget , now create a plan for Google ads. How many days are you gonna be for? Plan it according to your budget. Use Google tools such as keyword planner to get a basic idea from Google that how many conversions or traffic you may reach for a given time period. Using keyword planner or adwords you can know everything about your ads when it may executed.

Plan Your Content

Landing page optimization is very much necessary. So, plan your best and relevant contents. When a user reach to your website , it must have relevant contents which user wants to read. Do proper for it. Never copy or go for any duplicacy in your contents.

Have a social media plan

Design a chart for it. Choose your social media platforms where you gonna be doing your digital marketing. What kind of ads you are for?How many days are going for? What are your goals for social media marketing?Have yourself or business on every platform available on social media. Write down it all your requirements and create a plan accordingly.

Use Google Analytics and Social Media Insights

Use Google Analytics for knowing your potential customer , demographics of customers, interests of customers, landing page optimization and more. Use Facebook insights, LinkedIn Data, Twitter Insights and more available insights data by social media platform to know your customer needs well and get all your ads reports too.

Remarketing

Google, Facebook and others provide tracking code which one can use for remarketing process. While running your ads,one must install pixels code by Facebook and Tracking Conversion Code. Once you have run your ads and get a data from it, now using pixels code and conversion code one can go for Remarketing, your ads will be shown to those people only who reached your website but did not take any action on it. Have a remarketing plan.

Competitor Research

Digital Marketing is perhaps only a type of marketing which provides this service which is Competitor Research. Yes, you must do your comptitor research and get an idea from what keywords are they using , what are their backlinks ,what kinds of ads are they doing and more.Use the data for better digital marketing.

Email,Video & Mobile Marketing Plan

Be creative and have a promotional video of your business. Promote that video on YouTube,Websites, Facebook,Twitter,Instagram and more. Use SMS marketing tools for better reach to your customers. One can use Email Marketing tools to use emails for better response and brand reputation. Have a video,SMS and Email for your further uses when you are doing Digital Marketing.

What are you waiting for, enroll yourself to learn Digital Marketing Course in Bengaluru. CADD NEST DMA is the best institute in Bangalore for digital marketing training and course with 15+certification internships and 100% job placements.