On-page SEO which is also known as on-site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags like title, meta, and header, and images.
A search term which a user types to find your website in the search engine is called a Keyword. It can be a single word or a phrase.
• Keywords can be defined in two contexts,
• Based on the length.
• Based on the user’s intent.
• Based on the Length: – There are 3 types of keywords, based on length,
• Short-tail keyword (Single Word, Ex: – Shoes, Mobiles)
• Medium-tail keyword (2 – 3 words, Ex: – Buy shoes online, Buy mobiles, best shoes online)
• Long-tail keyword (More than 3 words, Buy best running shoes, best washing machine within 20k, buy 43inch Led tv online)
• Based on the user’s intent: – There are 3 types of keywords, based on Intent,
• Transactional keywords (Search terms with sales intent like buy, sale, purchase)
• Informational keywords (Search terms with educational or research intent like how to, 10 best, top)
• Branded keywords (Search terms that are associated with your Brand name)
• Keyword research helps you identify keywords that appeal to your users and also helps to expand the reach of your website content. A good approach to keyword research is through the help of tools that help you identify what is the user intent, what content/topic they are searching for.
• Please note that when you research the keywords, you should keep in mind the purpose/theme of your website. If your intention is sales, go for transactional keywords or opt for informational keywords if you aim to provide important information to the readers.
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