On-page SEO which is also known as on-site SEO refers to the practice of optimizing web pages to improve a website’s search engine rankings and earn organic traffic. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags like title, meta, and header, and images.
A search term which a user types to find your website in the search engine is called a Keyword. It can be a single word or a phrase.
• Keywords can be defined in two contexts,
• Based on the length.
• Based on the user’s intent.
• Based on the Length: – There are 3 types of keywords, based on length,
• Short-tail keyword (Single Word, Ex: – Shoes, Mobiles)
• Medium-tail keyword (2 – 3 words, Ex: – Buy shoes online, Buy mobiles, best shoes online)
• Long-tail keyword (More than 3 words, Buy best running shoes, best washing machine within 20k, buy 43inch Led tv online)
• Based on the user’s intent: – There are 3 types of keywords, based on Intent,
• Transactional keywords (Search terms with sales intent like buy, sale, purchase)
• Informational keywords (Search terms with educational or research intent like how to, 10 best, top)
• Branded keywords (Search terms that are associated with your Brand name)
• Keyword research helps you identify keywords that appeal to your users and also helps to expand the reach of your website content. A good approach to keyword research is through the help of tools that help you identify what is the user intent, what content/topic they are searching for.
• Please note that when you research the keywords, you should keep in mind the purpose/theme of your website. If your intention is sales, go for transactional keywords or opt for informational keywords if you aim to provide important information to the readers.
CADD NEST is the leading educational network in Karnataka. A part of it CADD NEST DMA PIIE (CADD NEST DIGITAL MARKETING ACADEMY) Piie is the one of the Best Digital Marketing Training Institute in Bangalore for all top courses-providing Top Digital Marketing Courses & Practical training with LIVE projects lessons in Bengaluru having our branches in the Silicon Valley of India in Bengaluru. Contact CADD NEST for the best digital marketing training and course. Learn courses with Real-time projects training, get certification & assured internships, with 100% job placement.
For More Details Please do Contact Us @9740444363 /080-41608308
We will Reach Back to you
Please do fill the below shared Form
In today’s digital landscape, having a well-structured marketing strategy is essential for businesses looking to… Read More
In the ever-evolving landscape of digital marketing, Pay-Per-Click (PPC) advertising has emerged as a powerful… Read More
In the fast-paced world of digital marketing, staying updated with the latest tools is crucial… Read More
In the fast-paced world of digital marketing, social media stands out as a vital platform… Read More
In today's digital age, achieving a prominent online presence is essential for any business. As… Read More
Keywords play a pivotal role in Search Engine Optimization (SEO), as they act as the… Read More