Social media marketing statistics

With regard to the benefits above, don’t just take our word for it. Let’s take a look at some social media marketing statistics that prove its power:

The average US adult spends 2.25 hours on social media every day.
Over 70% of people who have a positive experience with a business on social media will recommend that business to their networks.
Facebook users click on 12 Facebook ads on average every month.
81% of people use Instagram to research products and services.
Nearly 80% of Twitter users feel more positive about a business when they get a response to their tweet.
4 out of 5 people on LinkedIn drive business decisions.
46% of reels & shorts users engage in the app without any other distractions.

The essentials of a successful social media marketing strategy

A successful social media marketing strategy will look different for every business, but here are the things they will all have in common

Knowledge of your audience: What platforms they use, when they go on them and why, what content they like, who else they’re following, and more.
Brand identity: What is the message you want to convey to your audience? How do you want them to feel when viewing your content?
Content strategy: While there is a level of spontaneity on social, you’ll need a structured content strategy to be able to have a consistent voice and produce quality content regularly.
Analytics: Quantifiable insights will inform your strategy, including who you’re reaching, the right content to share, the best times to post, and more.
Regular activity: Social media is a real-time platform. If you want to use it to grow your business, you need to post regularly, stay on top of engagements with your business, engage back, keep up with trends, and maintain accurate profiles.
Inbound approach: Don’t use social media to pitch your business. Focus on adding value through useful and interesting content and building up those around you. This, in turn, will organically promote your business and others will promote it for you.

Creating your social media marketing plan

Now that you know the essentials of a social media marketing strategy, it’s time to put it into action. Your social media marketing plan is the roadmap to carrying out your strategy. It puts structure around your efforts so you can measure your success and make sure you’re spending your resources wisely. Here’s how to create your social media marketing plan.

Choose your platforms: Choose based on your target audience, platforms popular for your industry, as well as your bandwidth. Only take on the number of platforms you can actively keep up with. You can always start with one and then add on more slowly as you get the hang of them.
Set goals and objectives: These should be simple and task-like to start, like a post once a day for a month, get your profiles set up, or do a competitive analysis. Once you get into a rhythm and gather insights, you’ll be able to set more specific and strategic goals like increasing your following by X% or publishing X per month.
Report and adjust regularly: Use each platform’s analytics to identify which posts generate the most engagement, whether you’re getting more followers, and to see your audience demographics. Harness and scale up what works and nix what doesn’t.

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