On-page SEO for Small Businesses | CADD Nest
On-page SEO for Small Businesses
🔍 Understanding On-page SEO
Hello everyone! I hope you’re having a great day. Today, I want to talk to you about the importance of on-page SEO for small businesses. Imagine you’re a small business owner or a property manager, and you’re consistently putting out valuable content. However, you’re not getting the website clicks or phone calls that you were hoping for. This might be because your content is not showing up in search engine results.
When it comes to on-page SEO, the goal is to make it easy for search engines, particularly Google, to crawl through your website, love your content, and rank it. While off-page factors like backlinks are important, great on-page SEO can actually help you rank even without links. On the other hand, poor on-page SEO will hinder your ranking, no matter how many backlinks you have.
💡 The Role of Content
Content is often referred to as “King” in the world of digital marketing, and rightfully so. Valuable content is crucial for attracting and engaging your target audience. However, it’s important to understand that content is king only if it’s valuable and can be found. To ensure your content is discoverable, you need to speak the language of search engines like Google, Bing, Yahoo, and even YouTube if you’re creating video content.
🎥 Combining Videos and Blog Posts
One effective strategy for boosting your on-page SEO is to combine videos and blog posts. By optimizing your videos with the same keywords you use for your blog posts, you can earn immediate Google bonus points. Upload your video to YouTube and embed it in your blog post. This way, both your video and blog post can rank higher in search results, gaining more visibility and attracting more organic traffic.
🌱 The Tree Analogy
Think of your website as a tree, and Google My Business as the tree trunk. Backlinks act as the roots of the tree, helping it grow fuller, stronger, and healthier. When your website or the page associated with your Google My Business page ranks higher, it significantly increases the chances of your business appearing on Google Maps. This is a crucial aspect for small businesses, as showing up on the maps can lead to more leads and phone calls.
✅ On-page Optimization Tips
Now, let’s talk about some key elements of on-page optimization:
- Target one or two specific keywords for each blog post
- Include the keyword in the title and first paragraph of the blog post
- Ensure the keyword makes up around 2% of the total word count
- Use the keyword in alt tags for images and embedded YouTube videos
- Assign relevant categories to your blog posts
🔧 Tools for On-page SEO
If you’re looking for tools to simplify your on-page SEO efforts, we recommend using WordPress. It offers user-friendly plugins that make optimization feel like paint-by-numbers. These plugins can analyze your blog post and provide insights on whether it’s keyword optimized or not. If you’re not using WordPress, don’t worry! We can guide you on the seven essential factors to consider for optimizing your blog post.
📚 Continuous Learning and Certification
Mastering on-page SEO and digital marketing as a whole requires ongoing learning and staying up-to-date with industry best practices. At our company, we offer training and certification programs for small business owners. For a monthly fee of $97, you can access 11 different certifications. If you want to get certified, it’s a one-time payment of $997, which also grants you six months of content access. These certifications will give you a solid foundation and enable you to speak the language of your marketing team.
📣 Stay Updated with Us
This week, we’re discussing local SEO, followed by Google My Business and online reviews in the upcoming weeks. If you have any questions or want further information, simply leave a comment or connect with us directly.
Remember, investing time in on-page SEO is essential for driving phone calls, website traffic, and long-term success. Don’t miss out on the opportunity to generate consistent inbound leads like we do for Empire Industries. Take the tortoise approach, be patient, and reap the rewards of optimized content.
Thank you for reading! If you have any questions, feel free to reach out to us. Have a fantastic day!
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