Introduction to Marketing

• What is Marketing.
• A Five-step Model of Marketing Concepts.
• Marketing Strategy.
• Constructing an integrated Marketing Plan.

Introduction to Digital Marketing

• What is Digital Marketing?
• Difference between Traditional and Digital Marketing?
• Channels of Traditional Marketing?
• Why digital Marketing is better than Traditional Marketing?

Growth of Digital Marketing

• Scope of Digital Marketing in India?
• Advantages of Digital Marketing?
• Channels of Digital Marketing?
• Careers in Digital Marketing?

How to use Digital Marketing Effectively

• Different ways to use Digital Marketing skills effectively.
• Types of Digital Marketing?
• Digital Marketing Strategy?
• Know how Digital Marketing ruling the global market?

How to plan Digital Marketing Campaign?

• What is Digital Marketing campaign?
• Cost metrics for Digital Marketing campaigns?
• How to create a successful Digital Marketing campaign?
• Live Exercise with practical’s

To understand the concept in-depth.

Google My Business Listing

• What is Google My Business Listing?
• Creation of google my business Account?
• Steps to create google my business Account.
• Live Exercise with practical’s

To understand the concept in-depth.

Landing Page Optimization

• What is Landing Page Optimization?
• Creation of Landing Page?
• Steps to add effective contents to the Landing Page?
• Live Exercise with practical’s

To understand the concept in-depth.

Website Planning and Structure

• Installing WordPress
• Customizing Theme
• Building Home Page and other pages.
• Customizing Menu
• Live Exercise with practical’s

To understand the concept in-depth.

Google Analytics

• Introduction to Google Analytics
• Setting up Google Analytics
• Overview of Google Analytics Reports
• Live Exercise with practical’s

To understand the concept in-depth.

Web Content Writing

• Introduction to Web Content writing
• Content Writing Services
• Types of Content Writing
• How to become a successful content writer
• Success stories of famous content writers.

Earning as Digital Marketing  Executives

• Digital Marketing Platforms for Freshers.
• Building Digital Marketing Executive Profile.
• Live Walkthrough: Most Frequent asked Interview Questions
• Salary Scale of Digital Marketing Executive in India.

Earning as Digital Marketing Freelancer

• Freelancing Platforms
• Building Freelancing Profile.
• Live Walkthrough: How to Grab Projects
• How to price your services

Personal Branding

• What is Personal Branding.
• Key Personal Branding Platforms.
• Personal Branding 60 Days Roadmap.

Entrepreneur with Digital  Marketing Skills

• Entrepreneurial Success with Digital Marketing Skills?
• Digital Marketing skills that every entrepreneur should have?
• Why it is important for an entrepreneur to learn digital marketing skills?
• Live Walkthrough: Success stories.

Digital Marketing Consultant                                                          

• Digital Marketing Consultant Roles and Responsibilities?
• How to become a successful Digital Marketing Consultant.
• Important skills that digital marketing Consultant should learn?
• Live Walkthrough: Success stories.