Online Advertising SMM

Online Advertising Foundation

• Why use Online Advertising.
• Understand Online Ad platforms & Ad buying models.

• Programmatic & direct Ad buying

Google Ads

• Bidding & Auctions
• Google Ads campaign Structure
• Billing & Account Setup
• Google Search Ads
• Live Exercise-Creating Search Ad Campaign
• Conversion Tracking Setup
• Search Ad Campaign-Best Practices & Data Analysis
• Google Display Ads
• Live Exercise-Creating Display Ad Campaign
• Building a Right Display Marketing Strategy
• Display Ad Campaign-Best Practices & Data Analysis 
• Introduction to Video Ad Campaigns 
• Introduction to Video Ad Campaigns 
• Live Exercise-Creating Video Ad Campaign 
• Advanced Bidding Methods

LinkedIn Advertising

• FB vs. LinkedIn Advertising 
• LinkedIn Ad Objectives 
• LinkedIn Ad Format 
• Targeting, Budget & Scheduling Options 
• Billing & Account Setup
• Live Walkthrough-LinkedIn Ad Campaign Creation  
• Case Studies: LinkedIn Advertising 

Twitter Advertising 

• Billing & Account Setup 
• Objective & Types of Twitter Ads 
• Audience Bidding, Budgets & Creative 
• Live Walkthrough-LinkedIn Ad Campaign Creation 
• Case Studies: Twitter Advertising 

Bing Ads 

• Introduction to Bing Ads 
• Setting Up Bing Search Ads campaign 
• Bing Ads Best Practices

Remarketing & Recall Ads 

• Setting Remarketing Pixels- FB &Ads 
• Customizing Google Ads Remarketing List 
• Customizing FB Remarketing List 
• Remarketing Campaign Setup- Google Ads 
• Remarketing Campaign Setup- Facebook

Facebook Advertising 

• Facebook Campaign Structure 
• Role of Social Media in Customer Journey 
• Facebook Ad Objectives 
• Billing & Account Setup 
• Live Exercise-Creating FB Lead Generation Ads

Pinterest Advertising

• Introduction to Pinterest Ads 
• Setting Up Pinterest Ads campaign 
• Pinterest Ads Best Practices
• Live Exercise-Pinterest Advertising

Online Media Buying Strategy

• Online Media Buying Process
• Live Exercise-Online Media Budget Allocation