Search Engine Optimization

Introduction to SEO 

• Introduction to Search Engines
• Anatomy of SERP
• Introduction to Ranking Factors 
• SEO Algorithms 
• Live Exercise: Understanding SEO 
• FIT For Business

Basic Excel & HTML For SEO 

• Basics Excel Formatting 
• Key Excel Function For SEO 
• Understand HTML Web Page Structure 
• Live Exercise: Search Robots vs. User View 

Keywords Planning & Research 

• Introduction to Keywords 
• Why are Keywords Important in SEO 
• Keyword Research Tools 
• Live Exercise: Keyword Research for Website

SEO Content Writing 

• Writing For SEO 
• How to Avoid Penalties 
• Value vs. Keyword Stuffing 
• Live Exercise: Writing a SEO Content Copy

On Page SEO 

• Head Tags Optimization 
• Body Tags Optimization 
• Website Structuring &URLS 
• Live Exercise: Optimized SEO Page Creation

Link Analysis & Off Page SEO 

• Link Analysis 
• Live Exercise: Competitor Back Link Analysis 
• High Value Link Building Techniques 
• Live Exercise: Link Building

Webmaster Tools 

• Introduction to webmasters tool 
• Verifying Webmaster Code 
• Key Webmaster Reports 
• Live Walkthrough: Using Webmaster for Site Audits 

Local, International & Mobile SEO 

• Map Listing Optimization 
• Classified Submission 
• NAP Usage 
• Live Exercise: Local SEO Optimization 
• International SEO 
• Mobile SEO
• Mobile SEO Audit 
• Mobile SEO Best Practices

Black Hat SEO Techniques

• What is Black Hat SEO?
• Different Black Hat SEO Techniques
• Negative SEO
• Automated Google Queries 
• Why should one avoid Black Hat SEO?

White Hat SEO Techniques

• What is White Hat SEO?
• What makes it important?
• Nine Techniques that actually make a difference.